“This is not a time to be passive. The people who activate early will have a leg up on the competitors who are trying to wait this out.”

Scott Thele, Franklin Covey

After months of isolation, quarantine, and functional hibernating, disrupted teams across the world face a daunting challenge. How do we go from full speed ahead, to a hard stop, and back again when the markets are uncertain, their teams are restructured, and the future unclear?

Scott Thele is a contributing author to the #1 National Best-Selling book The 4 Disciplines of Execution, and National Practice Leader at Franklin Covey. Scott equips some of the world’s most prominent brands to align their team around wildly important goals and predictably achieve them.

In today’s episode, Scott shares how organizations that have “pressed pause” or are timidly moving forward can rally their team into meaningful action. Teams can embrace the new normal and thrive, no matter where they are starting from.

Scott shares how he went from traveling hundreds of days and earning 250,000+ frequent flier miles a year to running a global consulting practice out of a home office.

From that experience, and watching his clients adapt their go-to-market strategies to embrace the changing landscape, Scott answers:

  • What lessons can we learn from the companies that thrived during the pandemic that brands should apply to rebound?
  • What challenges are businesses going to face as they start to reenter the market and fully activate their sales and marketing?
  • How can teams realign themselves around a winnable game, when this is the first time they’ve ever had to work in this new environment?

Be sure to listen to this week’s episode to access the coupon code for 10% a Bluematter’s Premium Monthly Membership.

And if you need help with Marketing Execution, check out Bluematter’s Execution Hub.