“Now is not the time to step back from communicating with your customers”Jordan Malin, ActiveCampaign
When your team and your customers are disrupted, how can you ensure that you deliver on their expectations 24/7/365?
Even more, if the primary task of an in-house marketer is to deliver the right message to the right person at the right time, how can they do so predictably? And with a limited budget and lean team?
In this episode, Jordan Malin of ActiveCampaign builds the case for creating a great customer experience through marketing, sales, and customer service automation as the #1 tactic for stabilizing your business now and growing it in 2021.
He dives deep into why personalized automation is the key to driving customer retention now, and is the best business growth strategy for 2021.
[13:27] “We’ve certainly been able to generate a lot of leads through a lot of our digital events, but I think our marketing team works hand in hand with our sales team, I think, to understand what the marketplace looks like.”
[14:05] “We want to make sure that we’re going after the right people, and I think for me working with our marketing team, working with our customer success team to really kind of understand: okay, yeah, who are the customers that are having success with ActiveCampaign? What are some exciting stories that we can share with our prospects out there? So, I think we’ve definitely had to lean on that marketing team.”
[23:27] “I think spending time focusing on retaining and growing has been a common theme where I’ve seen really savvy marketers be more successful in this day and age.”
About the Guest:
Jordan Malin is a seasoned Outbound Account Executive, empowering businesses to engage and communicate with their customers more intelligently at ActiveCampaign
ActiveCampaign is a Bluematter Execution Hub Partner that ensures your business creates a consistent customer experience 24/7 by automating many of the behind-the-scenes marketing, sales, and support processes for you.
ActiveCampaign is perfect for in-house marketers that work closely with sales and customer success teams and is the top-performing G2 Review leader in nearly every category- boasting higher reviews and more customers than HubSpot, Marketo, and Pardot combined.
And you don’t need to be a nerd to use ActiveCampaign because they’ve created hundreds of pre-built automation playbooks for email marketing, marketing automation, CRM, and more.
Become a Bluematter Member to access exclusive pricing and white-glove onboarding from ActiveCampaign.
Listeners can also get 10% off their Bluematter Monthly Membership and unlock exclusive ActiveCampaign discounts when you sign up by listening for the code in this episode.
Commitment issues? Start a Free Membership to see if Bluematter and ActiveCampaign could be a good fit for your business.